Sunday, 13 March 2011

Experience the Silk Road - ITB Berlin 2011

Posted on 19:36 by nxt

From 9 - 13 March 2011, the World Tourism Organization (UNWTO), supported by ITB
Berlin, will host a series of events designed to promote the Silk Road tourism
brand at the world's leading travel trade show.
As part of this programme, the first everUNWTO Silk Road Ministers' Summitwill
take place, bringing together leading decision makers in tourism to discuss
opportunities for developing theSilk Road brand in the context of:
· * Increasingly competitive economies in Asia
and the Middle East
· * Enhanced connectivity via rail networks
linking Central Asia to Europe and beyond
· * Market trends and growing demand for
experience-based, seamless travel
· * Mobile technologies and the role of social
media
Ministers and leading private sector representatives will share experiences and
insight from across all corners of the Silk Road, addressing key issues relating
to the three pillars of the UNWTO Silk Road Action Plan: i) Marketing and
promotion, ii) Capacity building and destination management and iii) Travel
facilitation.
The outcome of the Summit will help shape UNWTO's global vision for Silk
Roadtourism.

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